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Tourism Marketing Grant Awarded to Chincoteague Chamber of Commerce for VA Travel Show Project

– VA Tourism Grant program to generate nearly $4 million in marketing initiatives –
RICHMOND – Governor Bob McDonnell announced today that nearly $1 million in matching grant funds will be awarded to 54 local tourism initiatives as part of Virginia Tourism Corporation’s Marketing Leverage Grant program. The grants help local and regional tourism entities attract more visitors by leveraging local marketing dollars, and will ultimately impact at least 282 other statewide tourism entities. The local organizations match the state grant funds by a minimum of 2:1 to create marketing projects such as web sites, signage, social media, and advertisements. This funding cycle, the local partners will match the VTC grant dollars with nearly $3 million, providing $4 million total in new marketing to increase visitation to Virginia.

“Grants such as these enable our localities to more effectively market themselves to potential visitors,” said Governor McDonnell. “When more visitors come to Virginia, the localities and the Commonwealth realizes increased tax revenue, businesses prosper, and new jobs are created.”

Tourism is an instant revenue generator for Virginia. In 2011 tourism generated $20.4 billion in revenue, supported 207,000 jobs and provided $1.32 billion in state and local taxes. Dollars invested in tourism are proven to provide a 5:1 return in tax revenue for Virginia, and the grant awards and matching funds provide a stimulus to localities seeking to increase tourism visitation and revenue.

VTC’s Marketing Leverage Program is designed to increase visitor spending by leveraging limited marketing dollars, stimulating new tourism marketing through partnerships, and extending the “Virginia is for Lovers” brand. A minimum of three entities must partner financially to apply for a grant. Partners may consist of Virginia cities, towns, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other not-for-profit entities. In total, VTC awards approximately $1.7 million annually – matched and leveraged on average 3:1 by partner dollars – to more than 80 communities across the Commonwealth.

“These grants enable local tourism partners to undertake projects that might otherwise be beyond their fiscal reach,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “The Marketing Leverage Grants program supports initiatives by our partners that make Virginia the best place to live, work, and play. VTC is proud to have a real impact on the ideas and programs that organizations around the state have to support the tourism industry and economy as a whole.”

Details on the grant awards are below. The next round of VTC Marketing Leverage Program grants are due October 22, 2013. Localities interested in applying may visit for more information.


Culpeper Department of Tourism
Culpeper Arts Microsite and “One More Thing to LOVE” Video Development

Wise County
Wise County: Niche Marketing Play n’ Stay

Great Country Farms
Shenandoah Valley Kids Trail

The Blacksburg Partnership
Step Into Blacksburg Marketing Initiative

Waterford Foundation Inc.
Waterford Homes Tour & Craft Exhibit

Blue Mountain Brewery
Blue Mountain Brewery and Barrel House Brewery Marketing

Town of Farmville
The Heart of Adventure

Birthplace of Country Music
Birthplace of Country Music Multi-Media Image Launch Campaign

Artisans Center of Virginia
Artisans Center of Virginia: Website Development to Efficiently Elevate Marketing

Pulaski County Chamber of Commerce
Introducing “The MARKETPLACE”

Red Hill – Patrick Henry Memorial Foundation
Bluegrass, Barbecue & Brew Festival at Patrick Henry’s Red Hill

Chincoteague Chamber of Commerce
Virginia Travel Show Partnership

Virginia Motorcycle Dealers Association
Virginia Motorcycle Dealers Association – Motorcycle Grand Tour of Virginia 2013

Greater Williamsburg Chamber & Tourism Alliance
Williamsburg Area Arts Month 2013

Smith Mountain Lake Regional Chamber of Commerce
Smith Mountain Lake, It’s Closer than You Think MOBILE Promotion’

Africana Virginia Beach 2013 featuring FunkFest

Swift Creek Mill Theatre
2013-2014 Chesterfield for Active Seniors Tourism Initiative

Millsap-Baker Estate LLC
Destination Weddings and Overnights in Damascus

Barter Theatre
Abingdon: Barter is Just the Beginning

Thomas Jefferson’s Poplar Forest
Thomas Jefferson’s Wine Festival

The State Theatre Foundation
Marketing Leverage Program for the State Theatre in Culpeper, Virginia

Town of Lawrenceville
Town of Lawrenceville Tourism Branding

The Natural Bridge
Natural Bridge Area AAA Carolinas Co-op

Staunton Convention & Visitors Bureau
Staunton Tourism Destination Marketing, Research & Strategic Plan

Town of St. Paul
Clinch River Valley Initiative: Building a Regional Identity

Shenandoah County Chamber of Commerce
Shenandoah Autumnfest

Celebrating Patsy Cline Inc.
The Patsy Cline Historic House

Virginia Campground Association
Virginia is For Camping Lovers

City of Poquoson
Poquoson Marine Tourism

Northern Virginia Visitors Consortium c/o Visit Fairfax
Northern Virginia Canadian Marketing Campaign

Carroll County Tourism
Niche Markets & Networking – Blue Ridge Plateau

Orange County Department of Tourism
Orange/Madison Advertising Campaign

Alexandria Convention & Visitors Association
Presidents Passport: Northern Virginia Expansion

Stratford Hall-Robert E. Lee Memorial Association
Stratford Hall Wine and Oyster Festival Advertising

Discover Shenandoah
Discover Shenandoah – a beautiful place for wine

Holston Mountain Artisans
Block Party – A Celebration of Quilts

Town of Damascus
Damascus, Stay A While

Jamestown-Yorktown Foundation Inc
America’s Historic Triangle Marketing Program

Fish Virginia First
Fish Virginia First – Where The Fish Are

Virginia Creeper Trail Club
Virginia Creeper Trail Marketing Campaign

Abingdon Convention and Visitors Bureau
It’s Always Play Time in Abingdon – Website Design

Castleton Festival
Castleton Festival – 2013 Fifth Anniversary Season

Alleghany Highlands Chamber of Commerce & Tourism
Alleghany Highlands Outdoor Lovers Video

Bristol Convention and Visitors Bureau
Bristol CVB: Launching the Birthplace of Country Music

County of Mecklenburg
New County Tourism Branding Development, Training and Collateral

Roanoke Regional Partnership
Roanoke is for Outdoor Lovers

Floyd County Tourism Development Council
Floyd County Official Tourism Website – Visit Floyd, VA!

Arts Enter Cape Charles
Harbor for the Arts Festival Marketing Program

Franklin County Office of Economic Development
Visit Franklin County Brand Development and Marketing Initiative

Stonewall Jackson Hotel and Conference Center
Increasing Bus Tour Business to Staunton, VA

Morven Park (The Westmoreland Davis Memorial Foundation)
Co-Marketing Loudoun’s Historic Homes

Tradition Club at Stonehouse
Traditional Golf Trail 2014 Promotion

City of Waynesboro-Tourism
Social Buying Destination Marketing – Mountains to Main Street Campaign

Botetourt County Office of Tourism
All Trails Lead to Botetourt

Love is at the heart of every Virginia vacation. Visit to start planning a vacation or call 1-800-VISITVA to request a free, Virginia is for Lovers travel guide.

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